(See my biography page for more information).


Publications:
The Factors that Curb the Propensity to Complain in Consumers

Bad experience, perceived and experienced interactional injustice while registering complain, lower general propensity to complain, learned helplessness and lower consumer education lower down propensity to complain among consumers.

Article: Print

$US10.00

Article: Electronic

$US5.00
Key Account Management Practices in FMCG Industry of Pakistan

The objective of current study is to discuss key account management practices in FMCG Industry of Pakistan. KAM is considered to be an imperative marketing trend.

Article: Print

$US10.00

Article: Electronic

$US5.00